1440 Minutes – Youtube Contest

My first project at the internet agency 3m5. Media GmbH (Dresden) dealt with realizing a campaign for a well known mobile phone company. Every user of the application had the opportunity to upload a video into the web application. Finally, the best video was denoted with a price.

Conceptionally, every participant needed to have a youtube account. Within the web application the participant can enter his youtube user name account and then choose the video he wants to participate with. Then, that video will be uploaded to the mobile phone company’s youtube channel by the use of the Youtube API (see Fig. 02). After choosing the video the client is asked to enter a time via a Flash based clock. In regards to security and copyright issues, any participating video would not be visible directly. An editor entitled by the mobile phone company had to review the uploaded videos. The editor then could publish the video via Youtube’s contest backend. Hence, the video was visible within the web applications gallery.

25 of the participating videos are shown on the homepage of the campain in 3D image gallery carousel (see Fig. 01). When the application was launched there were no participating videos, in that case only 3 standard videos – chosen by the mobile phone company – were picked to show on the homepage initially. Throughout the whole application every video can be clicked which then will be shown in an overlay (see Fig. 03).

Fig. 01

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